PRESS RELEASE – PASADENA, CA, 30 September 2016 – On large screens and viewing stations in the Grand Lobby and outside the Exhibit Halls; on mobile devices via the International Baking Industry Exposition (IBIE) 2016 app; and anywhere that YouTube may be accessed, IBIE 2016 exhibitors and attendees can watch IBIELive! Presented by Bellarise®: a new, dynamic interview and news show featuring all the latest from the Western Hemisphere’s largest baking expo™. Developed by IBIE and sponsored by the California-based industrial baking ingredients manufacturer Bellarise®, IBIELive! Presented by Bellarise® is an immersive multimedia platform featuring interviews with exhibitors on the show floor, product demos, special reports, and highlights from key IBIE 2016 events and education programming.
Walt Postelwait, President of Pak Group – which owns the Bellarise® brand – spoke about the company’s vision for IBIELive! Presented by Bellarise®. “As we unveil a series of innovative products ranging from organic gluten replacers and DATEM replacers to industry-leading yeast products and dough conditioners, we needed to activate our presence at IBIE 2016 in a way that reflects our position in the market and resonates with our stakeholders. For IBIELive! Presented by Bellarise®, we’ve been working with IBIE to produce an informative, exciting, innovative, and content-rich media and news program that is unlike any other sponsorship platform at IBIE 2016. In the end, our partners at IBIE have done a fantastic job.”
The IBIE team shared its thoughts on the effect IBIELive! Presented by Bellarise® will have on this year’s show. Michael Cornelis, IBIE Chair, described IBIE’s view of the big picture. “We’re really excited to take IBIELive! Presented by Bellarise® on-site at IBIE 2016. It allows us to bring all aspects of our show to life, give our show more context, and share show happenings that our attendees may have missed.” Communicating with IBIE stakeholders was also a driving force behind this project. According to Jacquelyn Wells, IBIE Marketing Manager, the program directly engages show stakeholders unlike any other medium. “Video has always been an integral part of our marketing mix. There’s no better way to tell IBIE’s story than to see it live; IBIELive! Presented by Bellarise® takes our video coverage to the next level – with more highlights, more interviews, and more content. We couldn’t be more excited to partner with Bellarise® to make it all happen.”
The triennial IBIE will be held from 8 October to 11 October 2016 at the Las Vegas Convention Center in Las Vegas, Nevada. IBIELive! Presented by Bellarise® is already online on the IBIE YouTube channel, and may be accessed via the IBIE website, IBIE app, and in-person at the multiple viewing stations in the Grand Lobby and Exhibit Halls. Bellarise® will be hosting guests and visitors at Booth 9724.
About Bellarise
Established in North America in 2012 by Pak Group, Bellarise produces a fully integrated range of baking solutions that includes top-quality yeasts, dough conditioners, softeners, application improvers, bases, emulsifiers and pastry ingredients. Bellarise leverages almost a century’s worth of Pak Group’s experience serving bakeries in over 130 countries in every facet of its business, and recently developed an organic product line centered on quality, service, and value. Please visit Bellarise.com to see how Bellarise can help you “Rise to a Higher Standard.”
About IBIE
Sponsored by the American Bakers Association (ABA), the Baking Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA), IBIE is recognized worldwide as the grain-based food industry’s premier trade event. A “working show,” where millions of dollars of business is conducted daily, IBIE brings the entire professional baking community together, offering the complete range of equipment, supply and ingredient solutions and showcasing the newest baking technology in over 700,000 square feet. Since its inception, IBIE continually strives to advance the baking industry through comprehensive access to innovative products from leading manufacturers and suppliers, and provide the common ground for collaboration amongst professionals in the field. IBIE is a not-for-profit organization, where proceeds are invested back into the industry.
The triennial event will next be held in Las Vegas, Nevada, October 8-11, 2016. To learn more about IBIE: www.IBIE2016.com.
Attendees include employees of: wholesale bakeries, suppliers and distributors; supermarket chains, central bakeries and commissaries; supermarket in-store bakeries; multi-store and single unit retail bakeries; intermediate wholesale bakeries; donut, pie and cookie retailers; cake and cupcake shops; foodservice operators; tortilla producers; snack food producers; biscuit & cracker producers.
Exhibitors include manufacturers and suppliers of: baking/food equipment and systems; ingredients, flavorings, spices & fillings; ingredient handling systems; packaging materials & systems; technology; sanitation equipment; transportation & distribution equipment; refrigeration equipment; business services.
###
